Google Ads rolls out invalid traffic card; Target frequency adds non-skippable mixes

Google says it is rolling out the Invalid Traffic Overview Card in Google Ads, letting advertisers see for the first time both the amount saved and the credits issued automatically for invalid activity. According to Google, it does not bill for invalid traffic, filters most of it before charges occur, and credits later detections where appropriate and possible.

Google says ongoing system upgrades have lowered invalid-lead exposure for advertisers by 30% on average this year.

According to Search Engine Journal, Google's revised English help page says Target frequency campaigns can combine non-skippable in-stream ads of up to 20 seconds with Shorts, in-feed, bumper and skippable formats. An archived Oct. 14 version barred that pairing. Mixed campaigns are auction-only, since reserve buying covers non-mixed formats.

SEJ notes the UK and Australian pages and the Display & Video 360 page still reflect older rules, and Google had posted no announcement as of Nov. 12.

Digistore24 published a guide on cross-border customer payments for digital product brands, tracing a sale from checkout through authorization, tax and invoicing, refunds, disputes, settlement and reconciliation. It proposes a BORDER checklist covering buyer market, offer obligations, payment rails, currency, seller-of-record entity and post-sale risk.

The guide stresses deciding who acts as legal seller, says it offers no jurisdiction-specific tax conclusions, and cites its own features guide listing 14 currencies and support across 180 countries.